Energy Digital Marketing
When you think of brands with an in-depth connection to their audiences, you might not think of energy companies first. Retail and consumer packaged good (CPG) brands might first come to mind. However, the energy industry has just as much to benefit from cultivating an original relationship with its customers, and it can follow the same playbook as other CPG brands when it comes to digital marketing.
We innovate the world of energy by linking utility with awareness
We support companies in the energy, water, environmental, and public utility sectors for sustainable business growth strategies. a new digital evolution strategy aimed at gaining customer loyalty and widening the customer base.
Total marketing objective
Millions of customers, one portal only. A company functioning in the distribution and sale of energy & utility should have a perfect digital marketing strategy.
The solution
We currently represent the fundamental tool of the new digital marketing strategy and assist lead management mechanisms, integrations with social networks, monitoring tools, fragmentations, and care aimed at reaching commercial objectives.
Benefits obtained
The new portal provides optimization of the digital channels, increased digital experience & sharing, and direct assistance for the customer in the purchasing/subscription phase. Other important characteristics include optimization of the sales modules and process, tracking of the customer behavior to augment the user profile, and protecting the efficacy of marketing campaigns and funnel conversion.