Facebook Influencer Marketing
Influencer marketing on Facebook is, basically, the same as influencer marketing on other online platforms. It begins with a brand recognizing a Facebook user with a medium-to-large (and highly-engaged) followers base that flaps with the brand’s target audience. The brand then contacts the influencer to see if they’re open to posting about the brand’s products.
Brands that are new to influencer marketing should not forget that influencers wish to be compensated. micro-influencers might be open to producing branded content in trade for free products, most influencers charge a fee. Brands may work out the compensation with the influencer after discussing the alliance
Once the brand and influencer have reached compliance, the influencer will create a particular number of Facebook posts relating to the brand’s product. It could be an unboxing video or a picture of using the product. Because the content is coming from an influencer rather than a brand, it has a better chance of getting in front of the audience is better because the content is from an influencer who is also a customer and this helps in getting the audience interested in the product. And that audience is more probably to trust a product suggested by an influencer than by the brand itself. As a fact, 85% of consumers say that they trust online reviews as much as suggestions from friends and family.
Finding Influencers on Facebook
There are two fundamental ways to find influencers on Facebook: manually searching the current Facebook fan base or digging into tools that will search the entire platform for you.