Pay Per Click Advertising
PPC marketing is an excellent way to expose a brand and product to potential customers. In the PPC (pay-per-click) marketing method as a part of an inbound marketing strategy, the marketer bids on specific keywords that searchers type into search engines, and displays a related advertisement to those searchers, possibly drawing them into the marketer’s site.
When a person searches for a particular keyword via Google or another search engine, the marketer’s ad may be triggered. What determines the position of the ad in the sponsored links on the search engine results page (SERP) is a combination of the bid and the ad’s Quality Score, which is a measurement of:
- How relevant the ad is to the keyword,
- How relatable the ad is to the landing page it directs the searcher to,
- How relevant the ad is to other pay-per-click keywords in that ad group,
- The click-through rate (CTR) of the advertisement, and
- The past performance of the account,
Among other factors a successful PPC search marketing campaign needs highly relevant ads and ad groups.A lot of work goes on in the background to ensure a high degree of relevancy across a broad range of PPC keywords. PPC marketing results depend on the effectiveness of your marketing strategy. For continuous profits and growth, continuous improvements in PPC campaigns are crucial. Having a large keyword database that’s continuously getting larger, a brand can’t risk just pasting everything into a spreadsheet and hoping for the best results. An effective way to organize your keywords, and fragmenting keywords into tight, relatable groups is an essential aspect of keyword organization.