Website SEO Audits
BrightEdge says, 68 percent of online experiences start with a search engine, and 53 percent of website traffic is coming from organic search.But 0.78 percent of searchers click results on the second page of Google.This means if your business is not on the front page of the SERPs, you won't be getting traffic.
Clearly, SEO is a top priority for marketers. 61 percent of marketers say it’s their main focus when opting for inbound marketing.If a business's website is at the top of user search, it's much easier to improve its ROI. mastering SEO is a difficult task. There are a lot of factors to consider, from on-page SEO to off-page SEO, copy, content, and technical SEO.
An effective SEO strategy includes all of these strategies, including regular optimization to ensure consistent returns. technical SEO results in increased organic traffic, higher ranking, and improved overall site experience. it’s the process of making your website seen, crawled, and ranked by search engines. Search engines, like Google, prefer websites that meet their webmaster guidelines. The basic principles include website content to be accurate, easy to access, and user-friendly.If your website has an unresponsive design or does not have a secure connection, website content will not meet these guidelines. technical SEO can help you improve the technical aspects of your website to increase organic traffic.
Elements of Technical SEO
Other than crawling and indexing there are many more factors to consider when performing a technical SEO audit. These include:
- mobile optimization
- page load speed
- link health
- duplicate content
- schemas
- crawl errors
- image issues
- site security
- URL structure
- 404 pages
- 301 redirects
- canonical tags
- XML sitemaps
- site architecture