Google Ads Management
Google Ads has the most refined platform for paid search, strongly exceeding competitors like Bing Ads. Google Ads allows advertisers to set a budget for every campaign and select bids for every ad group and keyword. Campaign settings carries features like ad schedules, location settings, and mobile device settings. Also, the Ads Keyword Planner allows marketers to conceptualize and evaluate the strength of keywords for campaigns.
Google Ads aims for relevancy and compensates advertisers for making campaigns as useful to searchers as possible. Ads set a Quality Score for every keyword in an account. Quality Score is a determining factor of the cost per click for an ad in the top position on Google Search results.Optimizing ad relevancy and landing page content to increase the click-through rate and conversion rate will improve the Quality Score allowing marketers to drive the most potential visits to a website.
Ads (AdWords) helps marketers who frequently change their accounts and examine the latest features Ads offers, making PPC management a crucial element of advertising on Ads. Our PPC specialists work with account managers to learn each feauture of a client’s business model to manage the Ads account, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
- Profit margins for every product and service sold
Understanding the client’s sales funnel to set bids accordingly helps us achieve the optimal cost per lead.