The mechanism behind how Google ranks websites in Google's organic results is called Ad Rank. Ad Rank decides which ads appear in the sponsored results and the amount the advertiser gets paid each time users click on their ad. Before the year that was last the way you calculated your Ad rank was calculated by multiplying your highest CPC bid (the most you would be willing for per mouse click) in conjunction with the Quality Score.
What Has Changed in Ad Rank?
Instead of two parts in the past, there are now three components to the Ad Rank algorithm now comprises three parts: The three components of your Ad Rank considers "the expected effect from your ad extensions and formats" in addition to your CPC bid and Quality Score. This simply means that the more sophisticated options and ad formats you choose to use, the higher your Ad Rank . Therefore, even the Quality Score and bids are both very high, you'll not necessarily be able to achieve the top ranks if making use of the simplest standard ad types.
Ad Extensions: What Are They and Why Do They Matter?
In AdWords an advertisement extension is a function which allows you to extend your ad by adding more content as well as links back to your site. Advertisers who use website links as well as other ad extensions are recognized by Google due to their ability to increase the click-through rate (CTR) which means that higher numbers of clicks translate to more revenue. Advertisers profit from more CTRs as they improve quality scores, which increase rankings for ads and improves ROI. Are you interested in knowing how you can improve the quality of your Ad Rankings? Influocial Technology can assist you. Contact us immediately!