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Digital marketing otherwise called online marketing is the advertising of brands to connect with potential customers using the internet and other means of digital communication. This consists of email, social media, web-based advertising, and also text and multimedia messages as a marketing channel. Crucially, if a marketing campaign involves digital communication, it's digital marketing. A digital marketing strategy is a course of actions performed online to reach particular business goals. This means executing persistent actions at the right time via the most appropriate online channels to increase revenue and improve relationships with your audience. Professionally, digital marketing refers to marketing through digital channels like search engines, websites, social media, email, and mobile applications. With these online channels, digital marketing is a method by which companies advertise goods, services, and brands. Audiences massively rely on digital means to search for products or brands.